WLAJ-TV (ABC 3)
CW for Lansing
5815 S. Pennsylvania Ave.
Lansing, MI 48911
517-394-5300
Fax: 517-887-0077
www.wlaj.com
www.lansingcw5.com

Founded:
1990. Acquired by Freedom Communications in 1998.

Viewership:
DMA 111, serving the Lansing-Jackson region of mid-Michigan.

Philosophy:
ABC 3 and CW5 maintain a commitment to excellence in broadcasting by providing viewers with an outstanding viewing experience. ABC 3 News at 6 and 11 p.m., as well as ABC 3 News at 10 p.m. on the CW, provide mid-Michigan with the latest news, sports and weather.

Special features:
ABC 3 and CW5 are leaders in bringing viewers engaging and involving programming. This is highlighted by our highly-regarded weekly shows and specials, such as Hondo's Sports Specials, which feature topics on Michigan State University and Detroit sports, as well as Michigan hunting and fishing, and are hosted by renowned sports director Hondo Carpenter. The station's own Lynda Miller hosts a variety of daytime programs on topics including travel, shopping and women’s issues. Lansing's CW5 is also the first station in the United States to carry TextMe-TV, a nightly live program that interacts with viewers via mobile phone, providing a new dimension in television viewing.

THE COMMUNITY

Market:
Mid-Michigan"s local economy is a diverse business community, anchored by the government, insurance, education, and automotive industries. Being the capital of Michigan, the state government holds the largest stake in the labor force, many of whom live in the region. The Lansing area is home to four major insurance companies, as well the nation's pioneer land grant college, Michigan State University, which features over 10,000 employees and 42,000 students. General Motors also employs a large percentage of the area workers, and has invested millions of dollars in the market through offices and high-tech manufacturing plants, including the Grand River Assembly Plant, home of the Cadillac CTS, and the new Delta Township Assembly Plant, producing the Saturn Outlook, GMC Acadia and Buick Enclave.

Things to do:
Residents of the area enjoy a wide variety of activities, including some of the most exceptional attractions in the midwest. Michigan State University is a popular destination, featuring the Kresge Art Center, as well as the Wharton Center for Performing Arts, considered one of the top performing art venues in the country. The Jack Breslin Student Events Center is also located on campus, which doubles as a concert venue and sports arena, and is recognized as one of the premier college basketball venues in the nation. During the winter months, the Breslin Center has the hottest ticket in town, as it is home to the Michigan State Spartan basketball teams, as well as the Izzone, one of the most feared student sections in college basketball. East Lansing is also home to the Michigan State Spartan hockey and football teams, which are among the most elite programs in the country and consistently draw thousands of loyal fans. Area residents also take pride in the professional sports scene, which includes the Lansing Lugnuts AAA baseball team, and the nearby Detroit Tigers, Pistons, Red Wings and Lions.

Population:
Metro Lansing Area: 447,728

Median home price:
$125,000