Freedom Communications, Inc.

Mode magazine to stop publishing
Corporate Communications & Marketing  December 28, 2001
NEW YORK, N.Y.? Mode magazine, the first and only high fashion monthly targeted to full-figured American women, will stop publishing, announced Lewit and LeWinter/Freedom Magazines. The Mode shutdown, effective immediately, comes as a result of difficult economic conditions resulting in unsuccessful attempts to find a buyer for the magazine.

?Freedom has an outstanding product and a strong audience in Mode magazine, but Mode has not reached a level of profitability in this very tough economic environment. In addition, Freedom magazines has recently focused its strategy on the business-to-business segment of the market and Mode did not fit in with that mix,? said Colin Ungaro, President of Freedom Magazines, Inc.

?We want to thank all of the dedicated Mode associates who worked so hard in making the magazine a standard of excellence and more importantly a real value to its readers.? The shutdown affects a staff of 38 people, who were told of the closing Monday afternoon. The October Mode issue, which has already been printed, will be the final issue of the magazine.

?Mode magazine is both a product and a philosophy. It has forever changed the way women feel about themselves and the way the world feels about them,? said Julie Lewit and Nancy LeWinter.

Mode has enjoyed increasing popularity with readers, with a present circulation of 600,000 subscribers and approximately 3.5 million readers. While highly successful in capturing the fashion and retail segment of advertisers despite its stand-alone status, Mode was unable to attract sufficient beauty advertisers ? cosmetics, perfumes, etc. ? due, in part, to strong competitive corporate packages for consumer magazines.

Lewit and LeWinter, two publishing veterans of the high-fashion magazine industry, launched Mode in 1997. The magazine was immediately embraced by readers, and garnered continued national exposure on television talk shows and the print media.

Freedom Magazines formed a partnership with the founders later that year, acquiring 50 percent of the property.

?Mode was our only consumer title and we had no way to leverage it with any of our other magazine titles,? Ungaro said. ?Our long-term strategy is to have magazine titles that focus on business-to-business.?