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Freedom Interactive Launches New Real Estate Vertical
IRVINE, Calif. – Dec. 2, 2008 – Freedom Interactive, the Internet division of the nation’s 12th largest media company, Freedom Communications, is launching new real estate vertical sites across its portfolio of more than 40 web sites.
Freedom Interactive has successfully launched the new real estate vertical across more than half of the Freedom network, including OCRegister.com in Orange County, Calif., Gazette.com in Colorado Springs, Colo., and EastValleyTribune.com in Mesa, Ariz., and plans to complete the launch by the end of the year.
“The new real estate vertical sites provide our online audiences with improved access to local listings, home valuation tools, and community-specific real estate resources,” said Doug Bennett, president of Freedom Interactive. “Adding this important new real estate vertical to each of our sites brings more functionality and convenience to millions of users looking for localized real estate information.”
The new real estate vertical provides localized, in-depth information about specific neighborhoods, including neighborhood population by age, household income levels, local school information, travel time to work, and real estate taxes. In addition, the new real estate vertical includes all the information prospective home buyers will need in order to make an informed decision about a home purchase, including mortgage calculators, interest rates trends, local real estate specialists and information about home finance, moving, buying and selling.
To launch the new real estate vertical, Freedom Interactive is partnering with two leaders in the real estate category: Gabriels Technology Solutions, a leading technology provider specializing in architecting, developing and maintaining online portal solutions, and Cyberhomes, owned by Fidelity National Financial, the leader in property information, services, and technology for REALTORS®, appraisers and lenders.
“We’re pleased to be partnered with Freedom Interactive for the launch of this exciting new initiative,” said Michael Gabriel, of Gabriels Technology Solutions. “This is a terrific fit with our mission to ensure that our solutions are completely customizable to the wants and needs of the individual newspaper group. Freedom’s solution is very localized and needs to be customized to meet the demands of the market with the flexibility to make changes quickly. Gabriels’ solutions help Freedom Interactive provide a great experience for the site visitor, and real estate advertisers.”
The advantage that Freedom Interactive’s local real estate sites offer over other real estate listing services is the demonstrated local leadership of each of Freedom’s individual newspaper brands, combined with a rich, video- and image-centric experience. Tapping into the deep resources of the local newspaper, the sites provide real estate insight, home finance tools and calculators to help consumers translate crucial knowledge to understandable terms.
“Our online audience will have a unique experience, one that’s possible in large part because of our ability to leverage the wealth of local information from our newspapers and our powerful local brands. This is only going to be enhanced as we continue to expand on our partnerships with leading experts and properties in the field,” Bennett said. “Adding this new real estate vertical to our current online offerings will build an even larger online audience creating a powerful community, and extensive content, cross-promotion and advertising opportunities.”
About Freedom Communications / Freedom Interactive
Freedom Communications, headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. In addition to the television group, the company’s portfolio includes 33 daily and 77 weekly newspapers, including The Orange County Register, magazines and other specialty publications. Freedom’s newspaper publications have a combined circulation of more than one million subscribers. The broadcast stations – five CBS, two ABC network affiliates and one CW affiliate – reach more than 3 million households across the country.
Freedom Interactive of Irvine, Calif., a division of Freedom Communications, operates web sites from coast to coast, each offering up-to-the-minute breaking news stories, extensive local content, and trusted local news coverage on demand. The company's web sites are associated with various Freedom Communications’ media properties, including more than 100 newspapers, magazines, and broadcast television stations.
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