Freedom Communications Adds Powerful Search Engine Marketing Services to Its Portfolio of Products and Services Available to Advertisers

OrangeSoda Inc. to Power Freedom Communications’
Search Engine Marketing Services

IRVINE, Calif., Mar. 5, 2008 – Freedom Communications, a leading privately-owned diversified media company, today announced that it is working with OrangeSoda, Inc., a technology and marketing services company specializing in search engine marketing solutions, to bring industry-leading search services to all of Freedom Interactive advertisers across the country.

The new suite of search services will allow Freedom’s newspapers, broadcast stations and Internet businesses to sell search engine marketing, search engine optimization, web development and other web advertising services to both local and national advertisers. The suite of search marketing product offerings, powered by OrangeSoda, will enable small and medium-sized business to affordably reach an online local audience, tracking all of their online advertising campaign metrics on a single web-based platform.

Jay Bean, CEO and founder of OrangeSoda, said, “By working with OrangeSoda, Freedom Communications is helping advertisers of the more than 100 media properties, coast-to-coast, drive measurable results for local online advertisers. Now Freedom Communications’ many prestigious newspapers, broadcast stations and Internet companies can leverage not only OrangeSoda’s proprietary technology to geographically target Internet marketing, but also OrangeSoda’s relationships with top local directories, destination sites and search engines to provide their advertisers with increased search engine visibility and the best traffic possible.”

Michael Mathieu, president of Freedom Interactive, said, “Combining the local strength of Freedom media properties nationwide with the power of OrangeSoda’s impressive web-based search marketing platform will provide local and national advertisers with superior online reach, a best-in-class search solutions and results that meet their business needs. We are excited to bring this service to our advertisers and help them jumpstart their online marketing efforts and represent yet another step in our overarching strategic initiative to significantly enhance the products and services offered online by all Freedom properties nationwide.”

About Freedom Communications
Freedom Communications, headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. The company’s portfolio includes 33 daily and 77 weekly newspapers, including The Orange County Register, magazines and other specialty publications, plus news, information and entertainment websites to complement its print and broadcast properties. Freedom’s newspaper publications have a combined circulation of more than one million subscribers. The broadcast stations—five CBS, two ABC, and one CW network affiliates—reach more than 3.5 million households across the country.

About OrangeSoda, Inc.
OrangeSoda Inc. (www.orangesoda.com) is a marketing-driven technology company that empowers media companies, brand advertisers, advertising agencies and businesses of all sizes with powerful, proprietary search engine marketing solutions. The privately held company is based in Orem, Utah.