Our Audience: Audience Profile

• On average, news and information web site users continue to be younger, more affluent, and more educated than other users of the Internet.
  • Equal balance of men and women visit our sites (50%/50%)
  • Balance of 18-34 year olds (40%) and 35-54 year olds (49%) visit our sites
  • Over a third of our visitors have a HHI of over $100,000 (35%)
  • Over half of our audience (53%) are college graduates
    
    
• News and information web site users are much more likely to be employed and white-collar workers than other Internet users. 
  • Almost 70% of visitors own their home
  • Almost 90% are employed and over 60% have executive, managerial or professional occupations
    
    
• News and information site visitors continue to spend twice as much time online as other Internet users.
  • On average, our audience spends over 20 hours a week online
  • Over 75% of our audience has high-speed access at home, and 68% at work
    
    
• Freedom Interactive attracts a highly coveted audience of young, affluent and well-educated adults that visit our network of sites frequently.
  • About one fourth of our audience visits our sites at least 2 times a week
  • Almost half of our audience visits our sites at least once a month

Source:  MORI Research Study, 2006