Creative Portfolio: Case Studies

Web Site Traffic

Advertiser Campaign Goals:

Our client’s campaign goal was to drive more website traffic to increase qualified leads. Ultimately, our client wanted to be part of a potential home buyer’s purchasing  process.

Strategy and Solution:

Our strategy was to ensure that our client gained maximum visibility and generated qualified leads.  We designed a campaign that optimized our client’s visibility among potential home buyers interested in real estate services.  Our solution included a sponsor logo link in the real estate section with persuasive, compelling copy introducing our client to potential buyers. In addition, we included one featured article with a specific website referral to dedicated web page designed for our client.  Finally, we posted several informative articles regarding the real estate market into our client’s dedicated web page. 

Results of Campaign:

In August, our client generated 149 targeted leads for her specialized real estate services.  We continued working with our client to further her success and after implementing several optimization strategies, our client’s web site traffic jumped to 546 targeted leads to her dedicated web site in the month of December.  Our client was thrilled with the results, and credits her business growth to our online advertising strategy.  In fact, our client has been advertising with us since the beginning of 2006, steadily increasing the budget allocated to online marketing strategies.