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The
Monitor
1400 E. Nolana Loop
McAllen, TX 78504
956-683-4000
FAX: 956-683-4201
www.TheMonitor.com
CONTACTS
M. Olaf Frandsen
Publisher
Phone: 956-683-4460
Stephen Fagan
Editor
Phone: 956-971-1831
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Founded:
1909. Joined Freedom Communications
Inc. in 1951.
Circulation:
Daily: 42,093; Sunday: 45,592
Philosophy:
Our staff reaches for excellence,
which has helped us build our reputation in the community
and the state.
Special features:
The Monitor works hard to reflect
the unique culture of the region and the people it serves.
Its Festiva section is loaded with entertainment news
featuring stars of Mexican movies, television and music,
as well as those of the United States. A local specialty
is Tejano music, a form popular in the Hispanic communities
of the U.S. Southwest and northern Mexico.
Awards:
Numerous first-place Texas Associated
Press Managing Editor awards during the 1990s, including
categories of editorial writing, page one design, best
series and community service.
THE COMMUNITY
Location:
The Rio Grande Valley is located
in the southernmost region of Texas, along the Texas-Mexico
border. The area is unique ecologically. Mild winters,
a relatively low cost of living, friendly people, access
to shopping, dining and tourism, and a low crime rate
are other advantages.
Market:
McAllen is at the brink of taking
off. It is the second-fastest growing area in the nation
with a diversified economy. Construction, retail sales
and trade with Mexico fuels the local economic picture.
There is a community college and a university for educational
needs.
Things to do:
Live entertainment with a Hispanic
flair abounds. Minor-league baseball is 35 miles away,
with an expansion team slated for Hidalgo County in
2001. Professional hockey is on the way. There’s
also the finest beach in Texas nearby, opportunities
for eco-tourism (the region is one of world’s best
for birdwatching), and shopping, dining and tourism
in Mexico.
Population:
500,000 in Hidalgo County. Almost
one million in Rio Grande Valley.
Median home price:
$93,000.
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